Smrt je dobila svoj Instagram profil, a iznenadićete se kad saznate ko ga je otvorio.

Happy first Saturday of December, New Zealand! When you’ve finished your nine litres of beer, a swim is a great way to wash off the vom. Just sayin! #stayclassynz

A post shared by The Swim Reaper (@iamtheswimreaper) on Dec 1, 2017 at 4:21pm PST

You know Uber, right? Well Rip Rides are kinda like that. Only without the Prius. And there’s no small talk. And you can only go to the sea floor. And you can’t cancel your trip. So, yeah… basically the same. ⭐️⭐️⭐️⭐️⭐️#uberreaps #freerides

A post shared by The Swim Reaper (@iamtheswimreaper) on Dec 5, 2017 at 8:27pm PST

Procenjuje se da se na Novom Zelandu svake godine udavi 105 ljudi, a većina smrti mogla bi da se spreči, jer su utopljenici uglavnom mladi ljudi koji plivaju pijani, piše Bored Panda.

Ew… Get it off! Get it off! Ha ha, just kidding. We’re going for a little walk out to sea. Back in a few minutes. Well… I will be. #byefelicia - - - - - #summer #nzsummer #cutecouple #piggyback #love #beach #summerfun #freerides #keepcalmandcarryhumansintothesea #guesswhoseback #newzealand

A post shared by The Swim Reaper (@iamtheswimreaper) on Nov 5, 2017 at 9:05pm PST

Vlada je zbog toga otvorila Instagram profil u kom Smrt uživa na plaži dok čeka na greške neopreznih kupača.

#tbt reapin’ the waterfalls with my trusty steed #giddyup #mypony #squadgoals⠀

A post shared by The Swim Reaper (@iamtheswimreaper) on Feb 15, 2017 at 9:09pm PST

Smrt ima čak 175.000 pratilaca i veoma je popularna na društvenim mrežama. Ova kampanja Vlade Novog Zelanda proširila se po celom svetu.

Poginula zvezda društvenih mreža! (VIDEO)